Tourism Bureau, MOTC has introduced a new idea. The brand new " 2018 Formosa Summer Festival" will be officially launch on June 14th. A series of activiites integrating five major themes including sports, food, Summer Solstice 235, sand sculpture, and railroad travels combined with 7 bestknown local ice treats. Celebirty will be introducing the ice treats and numerous events to everyone. This year themed limited-edition proudcts will be launched. These proudcts are a collaboration across 8 brands an alliance between well know firms from different industries including Family Mart, Taiwan Tobacco and Liquor, Taisun Foods, satana, Mitsubish Pencil, Sugar & Spice, Penghu Cactus Ice Cream, and Fodu Aiyu. The products include limted edition beer, must have summer delicacy Aiyu, and most popular "OhBear Formosa" edition mesona. Optimizing the new tourism opportunities thorough cross industry synergy. During "Formosa Summer Festival" press conference the events combining 7 bestknown local ice treats will be presented by 5 celebrities, who are the brand ambassors for these treats. Gigi Lin will be representing Chiayi Aiyu Ice, Stanley Go Go for Tainan Mango Ice, Kaoshiung daOnegong Ice presented by Eddie Pan, Pingtung Sakura Shrimp Ice by A-No Shanny, Penghu Cactus Ice by Kevlin Lin, and DJ Dennis will be promoting Hualien Sugar Factory Ice and Taitung Shakya Ice. That day Foromosa Ice ambassador Eddie Pan will kick off the "2018 Formosa Summer Festival" by leading the celebrities and international guets with a perforamnce of ice eating dance!